Kasia Kurek

Whilst studying on exchange in Denmark in 2010 we were given the task of producing an identity for a hypothetical supermarket to rival competitors such as Irma and Netto, some very powerful and popular grocery stores in Copenhagen, Denmark. The project was quite open but it had to solve a problem which I had found living in Copenhagen as a foreigner. The lack of grocery stores which sell local produce, fresh food and have a butcher and deli within it was the problem which I designed for. Following this research was to design some eye catching collateral for the store.