Tiny Tiger

An identity for a modern and contemporary late night grocery store in China’s up and coming night club area. Tiny Tiger was designed to shine against current popular late night snack stops 7/11 and Wowo in China. The idea behind the name of the brand is based upon Chinese horoscopes and the symbolism of the tiger which is luck, vividness, liveliness and engagement, which I think are great things to represent a 24 hour convenience store in China.